Although he is not one of the main names in the voting intention polls for the presidency, Partido Novo’s candidate João Amoêdo took the lead of a new ranking in the past few weeks: Facebook engagement. Since the start of the electoral campaign on August 16 until last Monday (27), Amoêdo’s official page on the network mobilized almost 4.9 million likes, comments, reactions and shares. Amoêdo, Lula and Jair Bolsonaro have built some distance from the other candidates so far.

Engagement in the pages of political actors on Facebook
Aug, 16 – Aug, 27

Source: Facebook | Elaborated by: FGV DAPP

So far, Amoêdo is one of three candidates mobilizing content in their Facebook pages, together with Guilherme Boulos (fourth place in total engagement) and Henrique Meirelles (only in tenth place). According to data provided by the platform, the Novo candidate made use of 18 ads so far, with investments between R$ 1 to R$ 10,000 each (Facebook does not provide the exact value). Meirelles, in turn, made use of at least 270 ads, with investments between R$ 1 and R$ 50,000, according to data from Facebook. Finally, Boulos promoted 34 ads, with investments ranging from R$ 1 to R$ 5,000. The data collection was carried out until 5:30 pm this Tuesday.