22 Oct

Presidential campaign generates 118 million views on YouTube in 991 videos about the candidates in the second round

Volume of publications in only one week is higher than the number registered in the three previous months regarding Bolsonaro and Haddad

Updated 24 de October, 2018 at 3:58 pm

The campaign in the second round of the presidential elections has consolidated YouTube as a place for political clashes. In one week, from October 8 to 15, we identified 991 videos about the candidates in the race, Fernando Haddad and Jair Bolsonaro. That volume is higher than that registered in the three previous months together (from July 4 to October 7), when 939 videos were shared. The publications, which had varied content, format and target audience, generated 118 million views and had Jair Bolsonaro as the protagonist; he was present in 63% of the views.

Views per candidate according to feeling

There were 498 videos with references to Bolsonaro, most of them (48%) with positive comments about his performance in interviews and/or debates, as well as support for his candidacy in the second round. The negative videos (15%) criticize Bolsonaro’s behavior and the agendas he defends.

Regarding Fernando Haddad, there were 488 videos mentioning his name directly, often with a critical tone (50%). The negative videos dismantle the proposals and personality of Haddad and his vice president, Manuela D’Ávila, also talking about PT, communism and anti-christianism as negative aspects.

Positive mentions (18%) defend him against supposed fake news, demonstrate support for the maintenance of democracy and show fragments of the party’s TV program and the campaign jingles.